Multiple store closings are opening up opportunities for furniture buyers, sellers

The Central Oregon furniture market is clearly hurting in this recession, with seven furniture stores in Bend closing since July 2008.

But at the stores that have survived, managers say, furniture is definitely selling. Some of the buyers are those who have weathered the recession well, the retailers say, and others have also recently bought homes - just not new homes, as new home construction in the region has all but halted.

"Deschutes County went from building four (hundred) or five hundred homes a month to virtually none," said Tim Duy, University of Oregon economist and author of the Central Oregon Business Index. "There's just not as much demand for the stuff that goes into those homes."

However, sales of existing homes are up. According to a recent report by the Bratton Appraisal Group LLC of Bend, the number of houses sold in Bend in July was up 40 percent over July 2008; in Redmond, the number of houses sold was up 66.6 percent in the same period.

For those who have just bought a home, furniture is next on the list.

Getting started

When you've passed the age when you find your couch in the 'free' section of the classified ads, the process of furniture shopping might seem daunting.

Nancy Glasser, who owns Redeux, a consignment furniture store in Bend, says it's a good idea to do your homework before heading out to the store.

"There are so many great magazines out there," Glasser said. "Maybe start a little portfolio of clippings you can give whoever you're working with so she has an idea of the direction you';re trying to go in."

Some stores have consultants who will come to your home and give guidance about what colors and styles will work with what you already own. At Feingold Home in Bend, for instance, there's no charge for a home consultation with a designer.

Jed Teuber, owner of Furnish in Bend, which specializes in higher-end, modern-style furniture, says that once you have an idea of the general style you're interested in, it's time to think budget.

"When you start furniture shopping, remember that your living room sofa, your dining table and your bed are where you're going to live." He advised focusing your budget on those items, and making sure you get high quality and style in those pieces. Then you can fill in with side tables, lamps and rugs.

Price isn't always the No. 1 indicator of quality in furniture. Pamela Armstrong, a designer at Complements Home Interiors in Bend, says in addition to utilizing the knowledge of a designer or sales staff, buyers should look at the warranty for clues to the quality of furniture construction.

"Comparing warranties is a good way of knowing how confident the company is, how much the company that makes the furniture is willing to stand by it," she said.

A high-end company might have a lifetime warranty on a sofa frame, but if the company's willing to offer only a one-year warranty, you can probably expect to be shopping for a replacement fairly quickly.

Upholstered furniture

Upholstered furniture can be especially intimidating to shop for, as it's often custom ordered and options can seem endless.

Cliff Feingold, owner of Feingold Home in Bend, suggests looking at floor models to assess the quality of the pieces.

"In upholstery, you want to look at the tailoring of the fabric or the leather," Feingold said.

Leather is more expensive, but lasts longer, and he says it improves with age.

Feingold also suggests asking about how the piece is made, from the frame to filling and coils. The classic choice for high-coil quality for a sofa is what's called eight-way, hand-tied coils.

"It's what your parents had," Feingold said. "It just creates a more balanced, comfortable seat."

Armstrong says some sinuous coil-spring methods are very good, but it's a good idea to ask a knowledgeable salesperson or designer.

Feingold says the quality of the coils and the quality of the frame can make the difference between a piece you toss a few years down the line, and one you simply re-cover and keep for decades.

Remember, too, when ordering a custom sofa, there will be a wait before delivery, sometimes six weeks or more.

Wood furniture

In modern homes, metal and glass furniture are popular choices, but wood is the standard for most tables and bed frames.

From oak to teak to cherry to pine, a vast array of wood furniture is available; each type comes with its own special considerations. Again, research can be helpful. Spend a little bit of time online reading wood furniture buying guides to help you decide what's best for you.

Oak is popular because the hardwood is particularly sturdy and difficult to damage, but it can be costly. Pine is much more affordable, but more susceptible to scratches and dings.

For one of those essential home pieces - the dining table - one big question to ask yourself is whether you want a solid-wood tabletop or a veneer. Veneer is made of thin slices of wood which are glued down. This method makes use of the attractive grain of a particularly high-quality log, while the base of the tabletop can be made from a more economical wood.

Solid tops are generally more expensive. They have the advantage of being able to be repaired or refinished, while once a veneer top is damaged, it's difficult if not impossible to fix.

But Feingold warns that the more expensive, solid tabletop isn't a good option for many people, especially in this climate.

"With the solids, you sometimes have the challenges with warping, cracking and splitting," he said.

Veneers tend to be a little tougher than solid woods, and the way they're made virtually eliminates the possibility of cracking and splitting with seasonal humidity changes.

Eleanor Pierce can be reached at 541-617-7828 or epierce@bendbulletin.com.

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An Essential Report on Furniture Manufacturing

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the "heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospects business issues.

Brief Excerpt from Industry Overview Chapter:

Furniture manufacture in the US generates about $65 billion in sales from 20,000 companies. Large companies include Steelcase, Herman Miller, La-Z-Boy, Sealy, and Furniture Brands International. The average company operates a single plant and produces less than $50 million in annual revenue. Some sectors, such as metal office furniture, are highly concentrated, but the industry as a whole is fragmented: the largest 50 companies hold less than 40 percent of the market. The industry is fairly labor-intensive: average annual revenue per worker is about $130,000.

COMPETITIVE LANDSCAPE

The volume of home furniture sold depends heavily on the level of home sales, while office furniture sales depend on the health of the US economy. The profitability of individual companies is closely linked to volume, since many costs are fixed. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a premium price. Imports have become a major competitive factor.

PRODUCTS, OPERATIONS & TECHNOLOGY

Manufacturers generally specialize in either household furniture ($40 billion market) or office furniture ($25 billion). Within the household segment, wood furniture accounts for about 60 percent of sales; upholstered furniture 30 percent; and mattresses, metal furniture, and other products 10 percent. Products include "case goods" (bedroom, living room, and dining room furniture); upholstered items like sofas and recliners, kitchen cabinets, mattresses and box springs; and other items such as occasional furniture and home entertainment centers.

Key Topics Covered: - Industry Overview - Quarterly Industry Update - Business Challenges - Trends AND Opportunities - Call Preparation Questions - Financial Information - Industry Forecast - Website and Media Links - Glossary of Acronyms

For more information visit http://www.researchandmarkets.com/research/4c57ce/furniture_manufact

sneak preview of new forestry video

on this beautiful summer morning. The kids are making a delightful wet mess next to me in the kiddie pool as I am watching our new 7 minute forestry video. I think its the best work we've done to explain what we are about and I couldn't wait another minute to share it with our friends and supporters. So, with water darting about me, I took the plunge to somehow type this email. First, one more quick thanks to everyone for their input and patience while we've worked thru our backlog of orders this summer. We're still finishing up some old orders, but we'll be back to a three week turnaround for new orders by the second week in September. Finally...

The 20% off "Take Your Time Sale" has been a big hit. But, like all good things, it will end Thursday, Sept. 3rd. Also, because of your feedback, we added a 50% off shipping option if you choose to wait 6 weeks before we ship your order instead of the standard 3 weeks. The good news is you can double up and use both the discounted shipping and the 20% off discount. Its the best deal we've had in years and a good way for us to not get overwhelmed with 3-week ship out orders now.

The new video (last forestry video was in 2002) is going live on the website soon. But, while the kids were soaking me, the thought occurred to me to send it to our friends and supporters to see it before the general public. Please email me and let me know what you think. The YouTube link to the video is:

http://www.youtube.com/user/charity283#play/all/uploads-all/0/gLMpkQjBzTg


To take advantage of the sale, just type "TAKEYOURTIME" in the coupon code box at checkout (or mention it when you call in) and choose the 50% off shipping option to maximize your saving. Or you can see this coupon instruction page to see if there's any other coupon that should suite your orders.
As always, if you have questions or comments, just hit the reply button. Would love to hear from you anytime.
Thanks again for your continuing support.
From the forest, for the forest,

Getting Results ForeverRedwood Coupon

When complete in 1999, a strong contrast with neighboring parcels was obvious. The neighbors noticed, the government noticed, our friends noticed. We began to receive requests to work on neighboring lands and modest financial offers to help buy nearby parcels and restore them. A portable mill was purchased to mill some of the downed material and a furniture company was born. In the last 9 years we've grown to manage 700 acres and thinned and planted nearly 300 acres to date

See ForeverRedwood Coupon Here

It will take another 5 years to complete the first round of thinning and planting on all the acreage. But, the thinned and planted lands are already significantly transformed. If we never did anything else, the forest will grow back to Old-Growth Again with good spacing, significantly restored species composition, improved tree quality, and partially restored soils. The fire hazard has been reduced, wildlife habitat improved, and the forest opened from below and closed from above as it should be. (For example, birds can now fly through the forests where before it was mostly an inpenetrable maze of branches and dying trees).

If the thinning, planting and soil building is repeated two more times over the next couple decades, the forest will return to being multi-canopy and full of large mature trees with the general structure of the prior stand essentially restored. Then the passing decades will add the larger old-growth trees whether or not the land is managed again. And, this is after yielding a modest timber harvest each entry to help pay for the restoration!

It doesn't take a lot of money to restore forestland if you are willing to do the work yourself. It does take a lifelong commitment to getting it done in balance with nature. If you own a few acres and want to spruce them up a bit or restore them fully, take a look at the links below.

This first link shows a typical regenerating young Redwood grove 30 years after heavy logging both before and after being thinned. The work in the "after" photo was done by one person in one full day with a chainsaw and a pole saw. A lot can be done on any forestland if the owners want to put the time and energy into it:

http://www.foreverredwood.com/befaft.html

What We're Doing to Help

Forever Redwood Coupon manages 700 acres of average-quality forests that had 95% of the Redwood volume cut in the 60's. By the mid 90's, the forest had too many hardwoods (uncut when the land was harvested) and endless young trees of average to poor quality. Instead of about 80 to 100 trees per acre of all sizes and ages, we inherited over 1,000 mostly small and suppressed trees per acre just waiting for a fire to set them off. Most were dying or going to die from a lack of growing space.

The roads were leaching soil into the streams. Poorly constructed roads were collapsing in the winter storms. You couldn't see a foot in front of you because most trees had grown low lying branches that were in your face. It was the furthest thing from the cathedral-like open spaces under an old-growth forest canopy.

We started in 1995 by thinning out the poorest quality trees and the over-represented tree species (mostly hardwoods and some Douglas-fir). It was an acre by acre "hands-on" thinning from below. A couple chain saws, manual loppers and a pole saw is all we used. We fixed the worst erosion problems by adding lots of natural structure to the soil and thinned most of the lower branches away to lower the fire hazard and open up the understory. It took two men 3 1/2 years working 2 days per week to finish the first 40-acre thinning.

Recreating Old-Growth Forests

Once an old-growth forest is cut down can it be recreated? After almost all the large trees are gone and the land is cut up by roads? After the soil is exposed to direct sun and rain and erosion has lowered its productivity? After the streams are filled with sediment and the fish populations plummet? Can the forest really be brought back to anything like it was before?


In 1978, the Redwoods National Park in N. California had a large swath of logged over lands added to the original old-growth park. Congress added the cutover lands with a caveat: All roads should be closed and filled in and the forest had to be restored like the old-growth around it.

With a large budget for restoration, an amazing transformation has taken place over the last 30 years. It is the largest example of full-scale restoration in the Redwoods. It can be done.

Without large budgets, restoration of some or most of the old-growth characteristics of cut over forests can be accomplished in decades—not centuries. Most forests in the U.S. have been cut at least once. For example, 96% of the Redwood forest has been cut.

Cute Dog Photo of the Day

This photo comes to us from Penny W. in Chico, California. Penny is the creative inspiration behind our beloved “Penny’s Lounger.” She suggested the design after visiting a resort in Mexico some years ago.

Starring in the photo is Penny’s dog, Camille, a 9-month old Red Standard Poodle. Reports Penny:

The pad is wonderful, as she will run around the yard — muddy feet — and jumps up on the lounger and sleeps for a couple of hours — sunbathing! Obviously, we redheads love to sunbathe! Every evening, I hose the pad off and VOILA!!! Once again it looks brand new — waiting for the next day. I haven’t even had time to spend on it.

Hmm… It sounds like we might need to rename it “Camille’s Lounger.”

Camille the Red Standard Poodle poses for the camera on a Pennys Lounger with Sunbrella Cushion

Camille the Red Standard Poodle poses for the camera on a Penny's Lounger with Sunbrella Cushion