The company's line of 500 SKUs, including office, occasional, bar, dining and outdoor furniture items, is eligible for the promotion, said Luis Ruesga, CEO.
"Instead of giving free chairs or a specific discount amount, we are probably giving away what customers hate to pay for the most - freight," Ruesga said.
There is no minimum or maximum on orders, Ruesga said, adding that the cost savings is about 12% to 17%. The company has warehouses in Oakland, Calif.; Miami; Montreal; and Guadalajara, Mexico.
The company is introducing 22 new SKUs at market.
In other news, the company recently hired Kevin Gates as marketing director. Gates formerly worked for fashion designer Salvatore Ferragamo.
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