Forever Redwood has reached a milestone moment and I want to share what is happening with you—our friends and supporters.
First, some background...
As you know, Forever Redwood is a restoration forestry company that operates a custom wood-working shop to fund the forestry work. We mill our oversized timbers from our carefully managed lands and build each order by hand. Handcrafting has led to the development of an extensive and growing line of wood patio furniture with many items developed by you—our customers and supporters. Since 1995, we have invested all excess sales revenue in restoring forestlands that were clearcut back to a maturing forest. Our forest is storing over twice more carbon today than when we started.
This Year and Beyond
2009 has been an exciting year for us. Even in this soft economy, we have continued to grow by constantly improving the quality of the furniture. To continue our growth, we are beginning the construction of a second story expansion in our existing wood-working shop and are planning to equip and man a second wood-working shop.
Unfortunately, the cost of most items used to make our beautiful Forever Furniture have risen considerably in recent years. Thus, we wanted you to know with plenty of lead time that we are moving forward on our first general price hike in three years. It is planned to go live on the site in mid-October. The price hike is coupled with a new free shipping option to keep the net increase to an average of 15%. The popular 4-6 week discounted shipping introduced this summer is being expanded to a free shipping option in the continental U.S. Because of the high cost to ship outside the continental U.S., free shipping will not be available for orders to Canada, Mexico, Hawaii, and Alaska—but the discounted shipping option will continue to be.
Introducing "Eco-Parquet"
At the same time, we are introducing a new wood grade using recycled small pieces of wood, called Eco-Parquet. It is quite beautiful and long-lasting. But, more importantly, it uses perfectly good small pieces of wood that were otherwise going to the landfill. We are thrilled about this and can't wait to show off the results of many months of experiments to put this wood to use.
We also have some beautiful new designs that are will be posted to the site in time for the holiday season. As soon as they go live, we'll email you so you can check out our latest work.
I wanted you to be the first to know about these changes. We are excited about these steps and hope we can count on your continuing support.
How to Save a Little Money
If you have been contemplating a purchase, you can lock in the lower pricing by ordering before October 15. Make sure to use the "RIO" coupon code to save 15% (if calling in, just mention it). If you can wait, we'd appreciate your using the 4-6 week shipping (and save some $).
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