New Levin store in Ohio features local resources

Levin Furniture has opened a 75,000-square-foot showroom here, a three-level store that is about twice the size of the former store here, which it replaces.

Showing the Top 100 company's commitment to the greater Cleveland market, President Robert Levin noted that the retailer is using local resources in its merchandising, including Mantua bed frames from Mantua, Ohio; Sealy and Stearns & Foster bedding from a Medina, Ohio, plant; and solid-wood furniture from Amish cooperatives in Ohio and other Midwestern states.

The store, designed by Levin's Tom Zwierzelewski, director of store design and merchandising, also features design elements that showcase area landmarks. Aerial photos show the local high school and civic center and Fairport Harbor, while a wall collage pays tribute to Cleveland's Rock & Roll Hall of Fame, the Garfield Museum and other attractions.

In furniture, the store includes an area for Eclectic Home, a collection of sustainable furnishings from around the world; a design center, featuring thousands of fabrics available through its upholstery sources; a solid-wood furniture gallery, with Shaker and Mission styles from suppliers such as Pennsylvania House; a leather gallery; and an Oriental rug gallery.

Other key suppliers include Max Home, Rowe, Broyhill, Jonathan Louis, England and Tempur-Pedic.

The retailer said a portion of the proceeds from its grand opening will go to the non-profit Cleveland Furniture Bank, which provides donated furniture to needy families.

Smithton, Pa.-based Levin operates 12 stores in greater Pittsburgh and Northeast Ohio.

Robert Levin said sales are hard to predict in this environment, but he is optimistic.

"The store is nearly double the size of its predecessor, so we are hoping for a nice bump," he said. "The store looks great and has a wider array of product, including higher price points in upholstery, so we think we'll be more things to more people."

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