ForeverRedwood Review Comments and Testimonial

"Not only was it easy to put together (Ikea could certainly learn from you) but it looks just beautiful."
—Kate, Montreal CA

"My picnic table is AWESOME!!!!!!! PERFECT… BEAUTIFUL… SOFT-TO-THE-TOUCH…"
—Sharon

"Your product is more than one could ever expect from looking at the website… It is the talk of the neighborhood to say the least."
—Steve and Sally

"Love the look, love the website, love the response, love the flexibility! Bravo!"
—Larry R., New Jersey

"My Master Carpenter said it was the finest redwood he's seen in over 30 years in the business."
—Steve

Read more testimonials »

Forever Redwood 50% OFF SHIPPING

We have been shipping our "Forever Redwood" Coupon outdoor furniture sets to the toughest climates in the U.S. and Canada for over a decade now. We offer decay warranties of up to 30 years on the entire line regardless of how harsh the outdoor weather is. No other outdoor furniture line has warranties like it.

We are often asked if our sets will really hold up that long. They will. And, with a bit of TLC, they'll last much longer.

Because of the quality workmanship and materials used, Forever Redwood sets cost a bit more upfront than most of our competitors. But, you save money by NEVER having to replace them. Besides some surface fading, you can expect your Forever set to last for decades without maintenance. And, if you ever have a problem with a Forever Redwood product (like a tree falling on it...), just contact us and we'll ship replacement parts to you at minimal cost.

There are 3 reasons we confidently offer the long decay warranties. First, Redwood is extremely decay resistant. Second, Forever Redwood is built the old-fashioned way using genuine thick-timbers that are no longer available in the marketplace. And, lastly, Forever Redwood is fastened with Stainless Steel hardware.

Combining generous amounts of the highest quality lumber with the best hardware insures your furniture will last decades in any outdoor weather. Yes, Chicago winters, Florida's summers, Arizona's 110 degree dry heat, or the stormy high and dry Colorado Rockies.


What Do We Mean by "Forever Redwood"?


Dear Micheal,

We have been shipping our "Forever Redwood" outdoor furniture sets to the toughest climates in the U.S. and Canada for over a decade now. We offer decay warranties of up to 30 years on the entire line regardless of how harsh the outdoor weather is. No other outdoor furniture line has warranties like it.

We are often asked if our sets will really hold up that long. They will. And, with a bit of TLC, they'll last much longer.

Because of the quality workmanship and materials used, Forever Redwood sets cost a bit more upfront than most of our competitors. But, you save money by NEVER having to replace them. Besides some surface fading, you can expect your Forever set to last for decades without maintenance. And, if you ever have a problem with a Forever Redwood product (like a tree falling on it...), just contact us and we'll ship replacement parts to you at minimal cost.

There are 3 reasons we confidently offer the long decay warranties. First, Redwood is extremely decay resistant. Second, Forever Redwood is built the old-fashioned way using genuine thick-timbers that are no longer available in the marketplace. And, lastly, Forever Redwood is fastened with Stainless Steel hardware.

Combining generous amounts of the highest quality lumber with the best hardware insures your furniture will last decades in any outdoor weather. Yes, Chicago winters, Florida's summers, Arizona's 110 degree dry heat, or the stormy high and dry Colorado Rockies.

If you are planning a purchase in the near future, make sure to use our 15% off coupon code "RIO" to save a few dollars.

Also, if you don't mind waiting a couple more weeks for delivery and would like to save even more money, consider taking advantage of our 50% Off Shipping. It's our way of buying some extra time for our crew -- they hand-manufacture each piece! Simply choose the "50% Off" option from the shipping menu upon checkout. Click here to see how it works

ForeverRedwood Thank You Coupon Code 15% Discount

Forever Redwood has reached a milestone moment and I want to share what is happening with you—our friends and supporters.

First, some background...

As you know, Forever Redwood is a restoration forestry company that operates a custom wood-working shop to fund the forestry work. We mill our oversized timbers from our carefully managed lands and build each order by hand. Handcrafting has led to the development of an extensive and growing line of wood patio furniture with many items developed by you—our customers and supporters. Since 1995, we have invested all excess sales revenue in restoring forestlands that were clearcut back to a maturing forest. Our forest is storing over twice more carbon today than when we started.

This Year and Beyond

2009 has been an exciting year for us. Even in this soft economy, we have continued to grow by constantly improving the quality of the furniture. To continue our growth, we are beginning the construction of a second story expansion in our existing wood-working shop and are planning to equip and man a second wood-working shop.

Unfortunately, the cost of most items used to make our beautiful Forever Furniture have risen considerably in recent years. Thus, we wanted you to know with plenty of lead time that we are moving forward on our first general price hike in three years. It is planned to go live on the site in mid-October. The price hike is coupled with a new free shipping option to keep the net increase to an average of 15%. The popular 4-6 week discounted shipping introduced this summer is being expanded to a free shipping option in the continental U.S. Because of the high cost to ship outside the continental U.S., free shipping will not be available for orders to Canada, Mexico, Hawaii, and Alaska—but the discounted shipping option will continue to be.

Introducing "Eco-Parquet"

At the same time, we are introducing a new wood grade using recycled small pieces of wood, called Eco-Parquet. It is quite beautiful and long-lasting. But, more importantly, it uses perfectly good small pieces of wood that were otherwise going to the landfill. We are thrilled about this and can't wait to show off the results of many months of experiments to put this wood to use.

We also have some beautiful new designs that are will be posted to the site in time for the holiday season. As soon as they go live, we'll email you so you can check out our latest work.

I wanted you to be the first to know about these changes. We are excited about these steps and hope we can count on your continuing support.

How to Save a Little Money

If you have been contemplating a purchase, you can lock in the lower pricing by ordering before October 15. Make sure to use the "RIO" coupon code to save 15% (if calling in, just mention it). If you can wait, we'd appreciate your using the 4-6 week shipping (and save some $).

Zuo Modern offering free freight on Vegas orders

Contemporary case goods supplier Zuo Modern is offering free freight during this week's Las Vegas Market.

The company's line of 500 SKUs, including office, occasional, bar, dining and outdoor furniture items, is eligible for the promotion, said Luis Ruesga, CEO.

"Instead of giving free chairs or a specific discount amount, we are probably giving away what customers hate to pay for the most - freight," Ruesga said.

There is no minimum or maximum on orders, Ruesga said, adding that the cost savings is about 12% to 17%. The company has warehouses in Oakland, Calif.; Miami; Montreal; and Guadalajara, Mexico.

The company is introducing 22 new SKUs at market.

In other news, the company recently hired Kevin Gates as marketing director. Gates formerly worked for fashion designer Salvatore Ferragamo.

Multiple store closings are opening up opportunities for furniture buyers, sellers

The Central Oregon furniture market is clearly hurting in this recession, with seven furniture stores in Bend closing since July 2008.

But at the stores that have survived, managers say, furniture is definitely selling. Some of the buyers are those who have weathered the recession well, the retailers say, and others have also recently bought homes - just not new homes, as new home construction in the region has all but halted.

"Deschutes County went from building four (hundred) or five hundred homes a month to virtually none," said Tim Duy, University of Oregon economist and author of the Central Oregon Business Index. "There's just not as much demand for the stuff that goes into those homes."

However, sales of existing homes are up. According to a recent report by the Bratton Appraisal Group LLC of Bend, the number of houses sold in Bend in July was up 40 percent over July 2008; in Redmond, the number of houses sold was up 66.6 percent in the same period.

For those who have just bought a home, furniture is next on the list.

Getting started

When you've passed the age when you find your couch in the 'free' section of the classified ads, the process of furniture shopping might seem daunting.

Nancy Glasser, who owns Redeux, a consignment furniture store in Bend, says it's a good idea to do your homework before heading out to the store.

"There are so many great magazines out there," Glasser said. "Maybe start a little portfolio of clippings you can give whoever you're working with so she has an idea of the direction you';re trying to go in."

Some stores have consultants who will come to your home and give guidance about what colors and styles will work with what you already own. At Feingold Home in Bend, for instance, there's no charge for a home consultation with a designer.

Jed Teuber, owner of Furnish in Bend, which specializes in higher-end, modern-style furniture, says that once you have an idea of the general style you're interested in, it's time to think budget.

"When you start furniture shopping, remember that your living room sofa, your dining table and your bed are where you're going to live." He advised focusing your budget on those items, and making sure you get high quality and style in those pieces. Then you can fill in with side tables, lamps and rugs.

Price isn't always the No. 1 indicator of quality in furniture. Pamela Armstrong, a designer at Complements Home Interiors in Bend, says in addition to utilizing the knowledge of a designer or sales staff, buyers should look at the warranty for clues to the quality of furniture construction.

"Comparing warranties is a good way of knowing how confident the company is, how much the company that makes the furniture is willing to stand by it," she said.

A high-end company might have a lifetime warranty on a sofa frame, but if the company's willing to offer only a one-year warranty, you can probably expect to be shopping for a replacement fairly quickly.

Upholstered furniture

Upholstered furniture can be especially intimidating to shop for, as it's often custom ordered and options can seem endless.

Cliff Feingold, owner of Feingold Home in Bend, suggests looking at floor models to assess the quality of the pieces.

"In upholstery, you want to look at the tailoring of the fabric or the leather," Feingold said.

Leather is more expensive, but lasts longer, and he says it improves with age.

Feingold also suggests asking about how the piece is made, from the frame to filling and coils. The classic choice for high-coil quality for a sofa is what's called eight-way, hand-tied coils.

"It's what your parents had," Feingold said. "It just creates a more balanced, comfortable seat."

Armstrong says some sinuous coil-spring methods are very good, but it's a good idea to ask a knowledgeable salesperson or designer.

Feingold says the quality of the coils and the quality of the frame can make the difference between a piece you toss a few years down the line, and one you simply re-cover and keep for decades.

Remember, too, when ordering a custom sofa, there will be a wait before delivery, sometimes six weeks or more.

Wood furniture

In modern homes, metal and glass furniture are popular choices, but wood is the standard for most tables and bed frames.

From oak to teak to cherry to pine, a vast array of wood furniture is available; each type comes with its own special considerations. Again, research can be helpful. Spend a little bit of time online reading wood furniture buying guides to help you decide what's best for you.

Oak is popular because the hardwood is particularly sturdy and difficult to damage, but it can be costly. Pine is much more affordable, but more susceptible to scratches and dings.

For one of those essential home pieces - the dining table - one big question to ask yourself is whether you want a solid-wood tabletop or a veneer. Veneer is made of thin slices of wood which are glued down. This method makes use of the attractive grain of a particularly high-quality log, while the base of the tabletop can be made from a more economical wood.

Solid tops are generally more expensive. They have the advantage of being able to be repaired or refinished, while once a veneer top is damaged, it's difficult if not impossible to fix.

But Feingold warns that the more expensive, solid tabletop isn't a good option for many people, especially in this climate.

"With the solids, you sometimes have the challenges with warping, cracking and splitting," he said.

Veneers tend to be a little tougher than solid woods, and the way they're made virtually eliminates the possibility of cracking and splitting with seasonal humidity changes.

Eleanor Pierce can be reached at 541-617-7828 or epierce@bendbulletin.com.

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An Essential Report on Furniture Manufacturing

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the "heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospects business issues.

Brief Excerpt from Industry Overview Chapter:

Furniture manufacture in the US generates about $65 billion in sales from 20,000 companies. Large companies include Steelcase, Herman Miller, La-Z-Boy, Sealy, and Furniture Brands International. The average company operates a single plant and produces less than $50 million in annual revenue. Some sectors, such as metal office furniture, are highly concentrated, but the industry as a whole is fragmented: the largest 50 companies hold less than 40 percent of the market. The industry is fairly labor-intensive: average annual revenue per worker is about $130,000.

COMPETITIVE LANDSCAPE

The volume of home furniture sold depends heavily on the level of home sales, while office furniture sales depend on the health of the US economy. The profitability of individual companies is closely linked to volume, since many costs are fixed. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a premium price. Imports have become a major competitive factor.

PRODUCTS, OPERATIONS & TECHNOLOGY

Manufacturers generally specialize in either household furniture ($40 billion market) or office furniture ($25 billion). Within the household segment, wood furniture accounts for about 60 percent of sales; upholstered furniture 30 percent; and mattresses, metal furniture, and other products 10 percent. Products include "case goods" (bedroom, living room, and dining room furniture); upholstered items like sofas and recliners, kitchen cabinets, mattresses and box springs; and other items such as occasional furniture and home entertainment centers.

Key Topics Covered: - Industry Overview - Quarterly Industry Update - Business Challenges - Trends AND Opportunities - Call Preparation Questions - Financial Information - Industry Forecast - Website and Media Links - Glossary of Acronyms

For more information visit http://www.researchandmarkets.com/research/4c57ce/furniture_manufact

sneak preview of new forestry video

on this beautiful summer morning. The kids are making a delightful wet mess next to me in the kiddie pool as I am watching our new 7 minute forestry video. I think its the best work we've done to explain what we are about and I couldn't wait another minute to share it with our friends and supporters. So, with water darting about me, I took the plunge to somehow type this email. First, one more quick thanks to everyone for their input and patience while we've worked thru our backlog of orders this summer. We're still finishing up some old orders, but we'll be back to a three week turnaround for new orders by the second week in September. Finally...

The 20% off "Take Your Time Sale" has been a big hit. But, like all good things, it will end Thursday, Sept. 3rd. Also, because of your feedback, we added a 50% off shipping option if you choose to wait 6 weeks before we ship your order instead of the standard 3 weeks. The good news is you can double up and use both the discounted shipping and the 20% off discount. Its the best deal we've had in years and a good way for us to not get overwhelmed with 3-week ship out orders now.

The new video (last forestry video was in 2002) is going live on the website soon. But, while the kids were soaking me, the thought occurred to me to send it to our friends and supporters to see it before the general public. Please email me and let me know what you think. The YouTube link to the video is:

http://www.youtube.com/user/charity283#play/all/uploads-all/0/gLMpkQjBzTg


To take advantage of the sale, just type "TAKEYOURTIME" in the coupon code box at checkout (or mention it when you call in) and choose the 50% off shipping option to maximize your saving. Or you can see this coupon instruction page to see if there's any other coupon that should suite your orders.
As always, if you have questions or comments, just hit the reply button. Would love to hear from you anytime.
Thanks again for your continuing support.
From the forest, for the forest,